With the upcoming IPL 2026 season drawing closer, Navi UPI has strengthened its presence by partnering with multiple teams to deepen its reach among cricket audiences.
The company has signed agreements with franchises including Royal Challengers Bengaluru, Chennai Super Kings, and Sunrisers Hyderabad. Under these partnerships, Navi UPI will act as the ‘Official Payments Partner’ for all 3 teams, with integrations across match-related and fan engagement platforms.
This move is part of a broader strategy to position digital payments in high-frequency environments like live sports, where speed and ease of transactions are critical.
Rajiv Naresh, MD & CEO, Navi (formerly Navi Technologies), said: “The tournament brings together millions of people across the country in a way few platforms can. Our partnerships this season are about showing up where the energy is at its highest and connecting Navi UPI with everyday payment moments at scale. Whether it’s in the middle of a match or outside of it, the expectation today is simple: payments should be instant, seamless, and effortless. That’s exactly what we deliver with Navi UPI.”
As part of these collaborations, Navi UPI will roll out team-linked integrations and on-ground activations throughout the season. These include in-match features like the ‘Fastest Moment of the Match’ for Royal Challengers Bengaluru players, on-ground brand visibility through a cheerleader association with Chennai Super Kings, and social media-driven fan engagement campaigns.
The partnerships place Navi UPI at the centre of the T20 ecosystem, which continues to attract large audiences across stadiums and digital platforms. This offers brands a strong opportunity to connect with consumers at scale during one of the biggest sporting events.
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