A senior leadership move has taken place at Marico Limited as the FMCG company brings Vikram Karwal on board as its new Chief Marketing Officer.
Karwal joins Marico after a long tenure of 13 years at Mondelez International. In his most recent role, he served as Senior Director Marketing for the chocolates tablets business. During this period, he worked across several markets and categories, contributing to the growth and scale of consumer brands in highly competitive segments.
His professional experience spans India, Europe, South Africa and ASEAN markets. Across these regions, he led brand building initiatives, supported product innovation and helped expand category presence among diverse consumer groups. Karwal is known for blending global marketing approaches with strong local market understanding to strengthen brand relevance.
At Marico, his appointment comes at a time when the company continues to refine its brand strategy and portfolio focus. The move is expected to strengthen Marico’s marketing leadership as it responds to changing consumer preferences and rising competition across both core and emerging categories.
With extensive exposure to global FMCG environments and a track record of driving brand growth, Karwal is expected to play a key role in shaping Marico’s marketing direction in the coming years.
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