Zeta Global has expanded its leadership team by promoting Candace Dean to Chief Communications Officer and appointing Salesforce veteran Leah Pope as Chief Marketing Officer.
Dean, who joined Zeta in 2024 as Group Vice President and Head of Communications, will continue to lead the company’s communications strategy. During her tenure, she has shaped Zeta’s corporate narrative and worked to strengthen its reputation globally.
Before joining Zeta, Dean held senior communications roles at Zoom and Adobe, where she focused on corporate reputation, executive visibility and strategic communications.
Pope brings extensive marketing leadership experience from Salesforce. She previously led marketing across Salesforce’s portfolio, including Salesforce Marketing Cloud, Pardot, ExactTarget and other Marketing Cloud products. She joined Salesforce following its acquisition of Datorama, where she served as Chief Marketing Officer.
More recently, Pope served as Chief Marketing Officer at ActionIQ, where she helped position the company as a leader in enterprise customer data and AI.
The appointments come as Zeta Global looks to strengthen its position as an AI infrastructure company and support its next phase of growth.
Commenting on the leadership changes, David Steinberg, Co-founder, Chairman and CEO of Zeta Global, said:
“Our next evolution is becoming a must-have partner for enterprises looking to turn intelligence into growth. Leah will help us get there by translating what we’ve built into a clear, compelling market story, alongside Candace, who has been instrumental in shaping how the world hears it.”
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