VEGA has appointed Himanshu Shekhar as Head of Digital, D2C and Growth, adding digital marketing, e-commerce and direct-to-consumer expertise to the company’s growth leadership.
In his new role, Shekhar will lead VEGA’s digital marketing, D2C and growth initiatives, with a focus on strengthening the brand’s digital and e-commerce presence and building a stronger direct relationship with consumers.
Shekhar said Artificial Intelligence (AI) will play a central role in his approach to consumer understanding, content development and performance scaling. His mandate brings digital technology and AI into VEGA’s broader growth strategy.
He joins VEGA from Livguard, where he served as Head of Digital Marketing from September 2024 to August 2026. Before that, he worked as Digital Marketing Lead at Usha International.
His earlier career includes digital marketing and business performance roles at Publicis Media and Google, giving him experience across consumer-facing businesses and technology-led marketing environments.
VEGA operates in the grooming and personal care segment, with products spanning hair care, styling and personal grooming. Its portfolio covers a wide range of head-to-toe grooming and styling products.
The company has also been strengthening its digital and brand presence across market segments. In 2022, VEGA appointed ANTS Digital as its digital, brand and performance marketing partner for a new B2B vertical, with the agency responsible for launching the business across digital and social platforms.
Sharing his appointment, Shekhar described VEGA as an established name in India’s grooming and personal care market and said he was looking forward to contributing to its next phase of growth.
His appointment brings together responsibility for digital marketing, e-commerce, D2C and growth, with AI forming an important part of the strategy outlined for his new role.
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