In his new role, Varun will lead the marketing strategy for one of the company’s flagship product categories, focusing on strengthening brand positioning, driving product innovation, and enhancing consumer engagement. His appointment reflects Usha’s continued focus on expanding its leadership in the consumer durables market through customer-centric innovation and strategic brand building.
Varun brings more than 15 years of experience in product management, category leadership, marketing, sourcing, and business strategy across the consumer durables and home appliances industry. He joins Usha International from Inalsa Home Appliances, where he served as National Head – Category & Sourcing, leading category management and sourcing initiatives to strengthen the company’s product portfolio and supply chain capabilities.
Before joining Inalsa, Varun was Category Head at Orient Electric, where he managed a business with an annual turnover of nearly ₹1,500 crore. He was responsible for end-to-end product strategy, including new product development, pricing, portfolio management, and brand strategy, helping strengthen the company’s market presence and drive category growth.
Earlier, Varun spent nearly 3 years at Bajaj Electricals Ltd, serving as Category Head for the Morphy Richards brand and previously as Senior Product Manager. During this period, he led the development and expansion of the NEX brand, driving product innovation, portfolio growth, and strategic brand development across multiple consumer appliance categories.
Prior to Bajaj Electricals, he worked as Product Marketing Manager at Kohler Co., where he managed product categories including shower enclosures, steam generators, and linear drains. He was responsible for product roadmaps, product development, product launches, and channel marketing.
Earlier in his career, Varun spent more than 4 years with Panasonic India, where he played a key role in launching the Sanyo brand in India as a Product Manager. His responsibilities included market research, product development, P&L management, brand strategy, strategic projects, e-commerce business development, and new business initiatives.
He began his professional career at Tata Consultancy Services (TCS) as an Assistant System Engineer, contributing to process automation and technology solutions for global banking clients.
Varun holds a Post Graduate Diploma in Management (PGDM) in Marketing and Analytics from the Indian Institute of Management Ranchi. His experience across category management, product innovation, consumer marketing, and business strategy positions him well to lead Usha International’s Fans business through its next phase of growth.
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