Tata Consumer Products appoints Virat Khanna as VP – Marketing & Innovation

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Virat Khanna takes on marketing and innovation leadership role at Tata Consumer Products
Virat Khanna takes on marketing and innovation leadership role at Tata Consumer Products

Tata Consumer Products has appointed Virat Khanna as Vice President – Marketing & Innovation for its Packaged Beverages Division. He will focus on driving marketing initiatives, strengthening innovation and supporting portfolio growth across the company’s beverage brands.

Khanna brings 16 years of experience in consumer marketing, brand development, innovation and business growth. Before joining Tata Consumer Products, he worked at Dabur India, where he led marketing for the skincare category.

His previous experience also includes leadership roles at The Moms Co., Philips India and L’Oréal India, where he gained experience across brand building, marketing and business development.

In his new role, Khanna will focus on advancing marketing and innovation initiatives, expanding the product portfolio and strengthening national beverage brands. He will also bring his expertise in brand building, premiumisation, portfolio strategy and digital transformation to support Tata Consumer Products’ growth in the packaged beverages segment.

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