Seerist has appointed Kady Brethauer as its new Chief Marketing Officer, adding senior marketing leadership as demand grows for technology that helps organisations understand and respond to complex business risks.
In her new role, Brethauer will lead Seerist’s marketing function, covering brand strategy, communications, customer engagement and go-to-market initiatives. Her appointment comes as businesses increasingly use data, technology and intelligence platforms to navigate changing security, operational and geopolitical conditions.
The role also reflects how B2B technology marketing is evolving alongside artificial intelligence. Companies are increasingly using AI for research, content creation, audience analysis, personalisation and campaign optimisation, while marketing teams are also expected to explain increasingly complex technologies in ways that are relevant to business decision-makers.
For risk intelligence companies, this challenge is particularly important. Large volumes of information need to be transformed into insights that can help organisations assess developments and understand their potential impact on business operations.
Brethauer’s appointment brings experienced marketing leadership to this evolving space. Her responsibilities will include shaping Seerist’s market positioning and strengthening how the company communicates its capabilities and engages with customers.
The move also highlights the expanding role of CMOs across B2B technology businesses. Marketing leaders are increasingly working closely with product, sales, customer success, data and technology teams instead of focusing only on brand and communications.
For the wider MarTech sector, the appointment reflects the growing intersection of marketing, intelligence, data and AI. As technology companies serve increasingly specialised audiences, marketing leaders are taking on a larger role in translating complex products and data capabilities into clear business value.
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