Salesforce has appointed Amit Chhangani as Regional Vice President – Partner Business, where he will lead the company’s partner business across the ASEAN region.
In his new role, he will focus on strengthening partner ecosystems, accelerating business growth, expanding strategic alliances and enhancing Salesforce’s presence across Southeast Asia.
Amit brings more than 20 years of leadership experience in digital transformation, technology platforms, partner ecosystems and enterprise growth. Throughout his career, he has advised global enterprises, developed go-to-market strategies and built strategic partnerships across the technology, consumer goods, automotive and media sectors.
Before joining Salesforce, Amit spent more than 12 years at Google, holding several senior leadership roles across the Asia Pacific region. Most recently, he served as APAC Head – Google Asia Pacific, Global Clients and Agencies, where he worked closely with global CEOs and CMOs of leading brands including L’Oréal, Nestlé, Unilever and Dyson. He led multi-year digital transformation partnerships and aligned enterprise investment strategies with Google’s platform roadmap.
During his time at Google, Amit also served as Head of Sales, Google Indonesia, leading businesses across platforms, agencies, consumer packaged goods, automotive, technology and telecommunications. He played a key role in building strategic partnerships with major agency networks, including GroupM, Publicis, IPG and Dentsu, while helping shape Google’s regional agency relationship strategy.
Earlier in his career, Amit held leadership positions at Komli Media, where he led sales operations across India and the Middle East and supported the growth of digital advertising and media solutions. He also worked with Yahoo!, Radio Mirchi, and The Leela Palaces & Resorts, gaining extensive experience in sales leadership, brand solutions, product monetization, media partnerships and customer engagement.
His appointment reflects Salesforce’s continued focus on expanding its partner-led growth strategy across the ASEAN region. With extensive experience in digital transformation and strategic partnerships, Amit is expected to play a key role in strengthening the company’s regional ecosystem and driving future growth.
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