Unilever has promoted Pinkustar Borah to the role of Chief Digital & Technology Officer, Unilever International.
In his new position, Pinkustar will lead the organization’s global digital and technology strategy, driving innovation, digital transformation, customer experience, and technology-enabled business growth across international markets.
Before this elevation, Pinkustar served as Chief Digital & Information Officer – Personal Care & Customer Experience at Hindustan Unilever Limited (HUL). Over nearly 20 years with Unilever, he has held several technology leadership roles across multiple business functions and geographies.
His previous positions include Director & Head of IT – Customer Experience, South Asia; Technology Lead – Customer Development, UniOps, South Asia; Senior IT Manager – Customer Development; Head of IT – Unilever Nepal; Assistant IT Manager – Customer Development; IT Business Partner – Unilever Sri Lanka; and several IT leadership roles supporting Hindustan Unilever Limited (HUL) manufacturing operations.
Throughout his career at Unilever, Pinkustar has built deep expertise in digital transformation, customer technology, supply chain, eB2B, and enterprise IT, contributing to the company’s technology and business transformation initiatives across the region.
His elevation reflects Unilever’s continued focus on strengthening its digital and technology leadership to accelerate innovation, enhance customer experiences, and support long-term business growth across global markets.
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