Caitlin joins HubiFi in a customer-facing CFO role designed to bring executive-level financial expertise directly into customer relationships. With more than 35 years of experience in finance and product leadership, she will work closely with customers to understand platform usage, help shape product solutions based on feedback, and serve as a strategic resource for controllers and CFOs using HubiFi at scale.
“It was important to me to hire someone who has experienced the problem from the customer’s seat,” said Jason Berwanger, CEO and co-founder of HubiFi. “Caitlin understands what our customers need from us because she has been one. She has extensive experience in scaling finance functions in complex spaces, and I’m excited to have her onboard to take HubiFi into the next phase of its growth.”
Before joining HubiFi, Caitlin worked at Meta as a product management leader, where she focused on using artificial intelligence and organizational leadership to develop products that improved workflows and user experiences. With more than 10 years of product management experience and a CPA certification, she has specialized in financial operations optimization and AI-driven product strategies. She earned her MBA from Golden Gate University.
Her appointment reflects HubiFi’s continued investment in building a team of industry operators and subject-matter experts with direct experience in solving the challenges customers face.
“I’ve spent my career leading teams to create scalable processes and systems that align with company goals and customer needs,” said Caitlin. “Revenue recognition is one of the most challenging and pervasive problems in finance operations, and I’m excited to join Jason and the team at HubiFi working to bridge that gap for customers.”
The appointment comes during a period of rapid growth for HubiFi, which has generated 12 times its revenue over the last 18 months. The company recently announced its integration with the Stripe App Marketplace, expanding access to its revenue reconciliation technology for high-volume subscription businesses.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream LinkedIn | The Mainstream Facebook | The Mainstream Youtube | The Mainstream Twitter
About us:
The Mainstream is a premier platform delivering the latest updates and informed perspectives across the technology business and cyber landscape. Built on research-driven, thought leadership and original intellectual property, The Mainstream also curates summits & conferences that convene decision makers to explore how technology reshapes industries and leadership. With a growing presence in India and globally across the Middle East, Africa, ASEAN, the USA, the UK and Australia, The Mainstream carries a vision to bring the latest happenings and insights to 8.2 billion people and to place technology at the centre of conversation for leaders navigating the future.