Google is making its hardware products easier to discover by adding a dedicated shopping option to the Play Store. The new “Shop devices” feature is now available in India and select other regions, allowing users to browse eligible devices and complete purchases through the Google Store.
The option appears in the Play Store’s account switcher. In India, users can find the Pixel 10a, Pixel 11, Pixel 11 Pro, Pixel 11 Pro Fold, Pixel Watch 5 and Pixel Buds Pro 2 through this section.
According to user reports on X, the standard Galaxy S26 and Galaxy S26 Ultra are also listed in the feature in some international markets. Currently, the available products are displayed at their regular prices, with no special discounts offered through the new option.
In India, the Pixel 11 starts at ₹89,999, while the Pixel 10a is priced at ₹55,999. The Pixel 11 Pro Fold starts at ₹1,86,999.
Selecting a product redirects users to the Google Store. There, they can check product details, choose from available configurations and proceed with the purchase.
Google’s support page confirms that users can shop for hardware through the Play Store. However, it does not specifically mention a dedicated “Shop devices” section. The page also states that eligible Google and Samsung products available through the Google Store may appear in the Play Store.
The addition gives Play Store users a direct route to Google’s hardware shopping platform, making Pixel phones and accessories easier to discover. However, Google has not officially confirmed whether it plans to expand the product selection or introduce additional shopping options.
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