FieldAssist has appointed Ashley D’Souza as Chief AI Acceleration Officer, bringing in a leader with experience in artificial intelligence, digital transformation, product management and technology-led business growth.
In his new role, D’Souza will focus on developing AI-native platform solutions for the consumer packaged goods (CPG) industry, supporting businesses in adopting artificial intelligence to improve operations and drive growth.
Before joining FieldAssist, D’Souza served as Chief Digital Officer at Hindustan Coca-Cola Beverages, where he led digital strategy and transformation initiatives involving AI, data science and product solutions. His work focused on leveraging technology to support business priorities and improve operational capabilities.
Earlier, D’Souza held leadership positions at Amazon, where he headed marketing for Amazon Business India and led sales and marketing for Amazon Distribution. These roles strengthened his experience in business development, marketing strategy and distribution operations.
He also served as Vice President – Business at Swiggy, gaining experience in business growth, customer engagement and digital innovation.
Across his career, D’Souza has worked at the intersection of technology, strategy and business operations, with a focus on applying digital solutions to address business challenges.
At FieldAssist, his appointment comes as the company focuses on advancing AI-powered solutions for the CPG sector. His experience across consumer goods, e-commerce and digital platforms is expected to support the development and adoption of AI-driven business solutions.
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