Edelman Appoints Bhavna Jagtiani and Kunal Arora as New Leaders to Strengthen India and APAC Digital Growth

Edelman has announced the elevation of Bhavna Jagtiani as the new Chief Executive Officer (CEO) of India and the appointment of Kunal Arora as the Head of Digital for the Asia-Pacific (APAC) region. Both of these seasoned leaders bring a wealth of expertise and vision to their new roles, ensuring the company’s continued success in a rapidly evolving business landscape.

Bhavna Jagtiani’s remarkable 22-year journey with Edelman has seen her evolve from an Account Executive to one of the firm’s most influential leaders. In her latest role as the Chief Operating Officer (COO) for India, Jagtiani has been instrumental in refining operational efficiencies, cultivating a strong and inclusive culture, and expanding the company’s reach both locally and regionally. As CEO, Jagtiani will spearhead the business strategy, focusing on sustainable growth, nurturing client relationships, and driving the enhancement of the firm’s capabilities to deliver impactful solutions that resonate on a global scale.

Kunal Arora, previously the Managing Director for India Digital and APAC Studio Lead, now takes on the significant responsibility of overseeing the entire Digital offering across APAC. Having spent a decade leading digital initiatives in India, Arora’s leadership has been pivotal in building Edelman’s digital crisis management, social media, and digital reputation expertise. His work has also facilitated the growth of Edelman Studio, which combines global production capabilities with localized expertise and AI-driven innovation. In his expanded role, Arora will oversee the scaling of digital operations in APAC, ensuring digital solutions are deeply integrated into every client offering across the region.

Rakesh Thukral, CEO for Edelman’s APAC region, expressed confidence in their leadership. “Bhavna is an undisputed culture champion, having fostered a strong workplace community of collaboration and empowerment. Her leadership in India has been instrumental in driving consistent growth for the market. And Kunal has ensured we continue to integrate the best capabilities and innovation into our offerings, ensuring the firm is equipped to help our clients excel in a constantly changing landscape. Having worked side-by-side with Bhavna and Kunal, I can personally say their commitment and ability to nurture client relationships and talent make them deserving of their new roles, and I look forward to what we will accomplish together next, in their new capacities. Our digital business in Asia and our India business have potential to grow, and I have no doubt that Kunal and Bhavna are the right leaders to partner with our teams and clients to achieve this.”

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