dentsu India has appointed Ajay Gupte as its Chief Operating Officer (COO).
In his new role, he will lead business operations, client solutions and strategic execution while supporting the company’s growth, strengthening collaboration across its agency network and delivering greater integrated value for clients.
Ajay brings more than 28 years of leadership experience across media, advertising, marketing, sales, business transformation and client management in India, Southeast Asia and West Africa. Over the course of his career, he has built a strong track record of scaling businesses, driving commercial growth, leading operational excellence and delivering integrated marketing solutions for global brands.
Before joining dentsu India, Ajay served as President – Client Solutions, South Asia at WPP Media, where he focused on strengthening client partnerships and delivering integrated business solutions across the region. Earlier, he spent nearly 8 years at Wavemaker, holding leadership positions including Managing Director – Indonesia, Chief Operating Officer, South Asia, and Chief Executive Officer, South Asia, where he led one of the region’s largest media agencies and drove business growth, digital transformation and client success.
He also served as Managing Director at MEC Indonesia, leading the agency’s expansion and strengthening its market presence. Prior to that, he was Director at mediaReach OMD, where he led business operations across Nigeria and Ghana. Earlier in his career, Ajay held leadership roles at OnMobile Global, MAXUS Global, TVS Motor Company, Madison Media, and Mudra Communications, building expertise in operations, media planning, strategic communications, sales and marketing.
A graduate of MICA with a Post Graduate Diploma in Advertising & Marketing and Symbiosis International University, Gupte brings extensive strategic and operational expertise developed across multiple industries and international markets.
His appointment comes as dentsu India continues to strengthen its integrated capabilities across media, creative, customer experience, technology and data-driven marketing. The company expects his experience in business transformation, client-centric leadership and managing large multicultural teams to further accelerate its growth strategy.
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