Shikha brings more than 25 years of experience across telecom, enterprise technology and business transformation. In her new role, she will focus on driving customer success, strategic partnerships, sales growth and transformation initiatives across the e& Group ecosystem.
Prior to joining Circles, Shikha served as AVP Sales & Zonal Head – East at Pernod Ricard India, where she led regional business growth initiatives and strategic sales operations across Eastern India.
Before that, Shikha held senior leadership roles at VMware and Cisco. At VMware, she served as Director Sales (Telecom, Media & Entertainment), leading enterprise technology and digital transformation initiatives for telecom and media customers. During her tenure at Cisco, she worked as Director Sales – Global Service Provider, managing strategic telecom sector engagements and customer relationships.
Earlier in her career, Shikha spent more than 5 years with Ericsson in leadership positions including Head ICT Sales and Director Sales (SI & Multimedia), contributing to ICT business expansion and multimedia solution growth.
Her professional journey also includes leadership assignments at Mavenir, Reliance Infocomm, Bharti Broadband Networks Ltd., Telstra and Henkel, where she built extensive expertise in telecom, enterprise sales, key account management and technology-led business transformation.
Shikha holds a Post Graduate Diploma in Business Administration from Management Development Institute, Gurgaon. Her appointment reflects Circles’ commitment to strengthening innovation-led growth and customer-centric value creation across global telecom markets.
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