In her new role, Ashween will lead the finance function, overseeing financial strategy, governance, capital allocation, compliance and business transformation initiatives.
An accomplished finance leader with more than 16 years of experience, Ashween brings deep expertise across finance, strategy, governance and transformation, having built her career with leading global organizations including EY, Deloitte, Mondelēz International, Colgate-Palmolive and Starbucks India.
Before joining Bajaj Electricals Ltd, Ashween served as Chief Financial Officer at Starbucks India. In this role, she led finance and strategy functions covering financial planning, governance, expansion strategy and transformation initiatives. She played a key role in supporting the company’s rapid store expansion journey as Tata Starbucks crossed more than 500 stores across India. She also led major initiatives including ERP upgrades, finance transformation, process redesign, demand planning, forecasting modernization and POS transformation programs.
Prior to Starbucks India, Anand worked as India Head – Sales Finance & RGM Lead at Colgate-Palmolive, where she managed sales finance operations for the India-listed entity and export business while working closely with the finance leadership team.
Ashween also spent nearly 7 years at Mondelēz International in multiple finance leadership roles across India, Bangladesh, Singapore and the AMEA region. Her responsibilities included business finance leadership, supply chain finance, FP&A, profitability optimization, forecasting, productivity management, network optimization and financial planning for brands such as Bournvita, Tang, Halls and Choclairs. She additionally led automation and reporting standardization initiatives across regional operations.
Earlier in her career, Ashween served as Deputy Manager – Valuations at Deloitte, handling business valuations, mergers and acquisitions advisory, purchase price allocations, impairment testing and financial modelling assignments.
She began her professional journey with EY, gaining experience in valuation, business modelling, audit, assurance, financial reporting, IFRS and corporate finance advisory.
With extensive experience across finance leadership, governance, strategic planning and transformation, Ashween brings strong financial and operational expertise to Bajaj Electricals’ next phase of growth.
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