Wishing Mr. Avijit Dhar greater responsibilities and exciting challenges in this impressive new chapter!
JioStar has announced the appointment of Avijit Dhar as its new Vice President of Marketing, a move that signals fresh energy and strategic vision for the brand’s future growth. Dhar, an accomplished leader with over 15 years of experience across marketing, strategy, and revenue management, is known for his sharp business instincts and people-centric leadership style.
Prior to joining JioStar, Dhar was heading Marketing and Content Strategy for the Colors Bangla cluster, a role he stepped into in April 2024. His journey through the media, retail, and building materials industries has been marked by consistent success in scaling businesses and launching new units from scratch. His career portfolio includes leadership stints as Vice President and Business Director at Mirchi, Marketing Head for Manyavar/Mohey, and a significant role at CenturyPly.
Dhar’s expertise lies in building and nurturing cross-functional teams, effortlessly leading both creative and sales divisions to achieve ambitious business targets. His approach blends an analytics-driven mindset with the ability to foster strong, motivated teams. Skilled in marketing, product management, revenue generation, business development, and team management, he is celebrated for his ability to define clear business scopes and deliver results.
A visionary strategist, Dhar is expected to bring new innovations to JioStar, combining his deep industry knowledge and passion for driving meaningful brand growth. His appointment marks a promising chapter for JioStar as the company strengthens its footprint in a highly competitive market.
With his wealth of experience and strategic acumen, Avijit Dhar’s leadership is set to steer JioStar toward even greater achievements.
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