Autodesk has strengthened its marketing leadership in India by appointing Arpita Sengupta as Director of Marketing.
The appointment comes as the global design and engineering software company looks to expand its presence and support its growth plans in the country.
Sengupta brings more than 20 years of experience across marketing leadership, product marketing, sales enablement, market intelligence and account management. Her career has included roles across India, Africa and Australia, giving her experience across local markets and global business environments.
Before joining Autodesk, Sengupta served as Director and Head of Marketing and Communications at Red Hat India. In that role, she led marketing and communications initiatives focused on strengthening brand visibility and customer engagement.
Her background in technology and B2B marketing will support her new responsibilities at Autodesk. As Director of Marketing, she will lead the company’s marketing function in India and drive initiatives aligned with its growth priorities. She will also focus on strengthening engagement with customers and other stakeholders across the market.
Autodesk’s technology serves professionals across architecture, engineering, construction, manufacturing and media. India therefore remains an important market for the company’s continued expansion.
Sengupta’s appointment comes as technology-led transformation continues to reshape these industries. Businesses are increasingly adopting digital tools to improve design, collaboration and productivity. Her experience across marketing and the technology sector is expected to add further momentum to Autodesk’s India strategy.
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