Archana Raghuram has taken on the role of Chief Marketing Officer at Knack RCM, bringing extensive experience in brand building, strategic communications and B2B marketing to the company’s leadership team.
In her new role, Raghuram will lead Knack RCM’s brand positioning and marketing strategy across channels. Her responsibilities will include investor communications, media and forum relations, analyst relations, demand generation, employee engagement, external events, strategy meets and corporate social responsibility.
Raghuram has built her career across WNS, Oracle, CyberMedia India Ltd. and Macmillan India Ltd., gaining experience across brand development, strategic communications, media relations and B2B marketing.
Her professional work has also earned her recognition among The Drum’s Top 100 B2B marketers globally, highlighting her experience in building brands and driving strategic marketing initiatives.
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