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Noise launches Master Buds Max with Sound by Bose technology in India

Noise, India’s leading connected lifestyle brand, has launched the Master Buds Max, the country’s first over-ear headphones under the flagship Master Series featuring Sound by Bose technology. The headphones combine world-class audio, best-in-segment noise cancellation, dynamic EQ, and all-day comfort at a price aimed at making premium innovation accessible.

The Master Buds Max deliver lifelike audio with every note maximised for clarity and depth. Designed for work, travel, or leisure, the headphones integrate Sound by Bose technology to provide an immersive listening experience.

Unveiled at IFA Berlin 2025, the Master Buds Max marks a significant leap in global audio standards. Amit Khatri, Co-Founder of Noise, said, “Master Buds Max is a milestone in India’s global audio journey. With Sound by Bose technology, category-leading ANC, and dynamic EQ, we are delivering a product that sets new standards in its category. At the same time, we’ve ensured it remains accessible because we believe premium innovation should be experienced by millions, not just a few.”

The headphones feature category-leading adaptive Active Noise Cancellation (ANC), independently tested across 61 frequency points, reducing noise by up to 85% in critical low- and mid-frequency ranges. This allows users to immerse fully in music, work, or entertainment without distractions.

Master Buds Max introduces Dynamic EQ technology for the first time in its price segment. The adaptive system adjusts audio based on environment and volume, enhancing bass and vocals at low volumes and controlling highs at higher volumes. The result is consistent, clear, and detailed sound across deep bass and crisp treble.

Battery life is a standout feature, offering 60 hours of continuous playback. A quick 10-minute charge provides 10 hours of listening, making the headphones ideal for long flights, commutes, or workdays.

The ergonomic design includes vegan leather cushions, lightweight construction, and aerospace-grade metallic grills, ensuring comfort and durability. Advanced ENC technology ensures crystal-clear calls, while dual-device pairing and the Noise app provide seamless control for productivity and entertainment.

Master Buds Max will be available in three premium colors starting October 14, 2025, across Gonoise.com, Amazon, Reliance Digital, Croma, and Vijay Sales at an introductory price of INR 9999.

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