India’s digital payment space has received a major boost with the launch of a new co-branded credit card by CRED, RuPay and IndusInd Bank. The collaboration is designed to deliver premium experiences, flexible rewards and instant redemption benefits for India’s growing community of digital-first consumers.
The newly introduced CRED IndusInd Bank RuPay Credit Card offers seamless rewards across e-commerce platforms along with easy redemption options for flights, hotels, retail purchases and thousands of products. The initiative is aimed at meeting the needs of modern consumers who seek convenience and value in every online transaction.
One of the key highlights is the ability to purchase 24-karat gold at live market rates. Members can choose physical delivery within 48 hours or convert their holdings into jewellery at leading brands such as Tanishq. The card also provides lifestyle privileges, travel benefits and wide acceptance through RuPay’s expanding digital ecosystem.
RuPay, India’s homegrown card network, has been steadily increasing its share in online payments, strengthening its role in the country’s e-commerce landscape.
For CRED, the partnership reflects its focus on making online payments simple, secure and rewarding. The platform allows users to pay all their credit card bills in one place with timely reminders, helping them avoid late fees. Each bill payment earns CRED coins, which can be redeemed for discounts, cashback offers and vouchers across shopping, travel and dining.
CRED also ensures bank-grade security with end-to-end encryption, keeping transactions safe from fraud. In addition, members enjoy access to exclusive deals from top brands, travel providers and e-commerce platforms, adding extra value to their digital payments.
By combining premium rewards, advanced security and flexible benefits, this new partnership is set to redefine the online payment experience for India’s youth and digital-savvy consumers.
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