Directed Technologies has announced its first strategic collaboration in India with A3T Technologies to expand its commercial vehicle solutions in the country’s fast-growing automotive market.
A3T Technologies, known for its expertise in auto electronics, will serve as the sales representative for Directed’s connected vehicle technologies in India, focusing on OEM-grade, factory-fit Multimedia Units for commercial vehicles. The move marks a significant step for Directed in strengthening its presence in the world’s third-largest automotive market.
India’s commercial automotive sector is witnessing strong growth, with 5.1 million vehicles sold in 2024 and projections suggesting sales could reach 7.5 million by 2030. Directed aims to build on its global footprint, having already deployed its MMUs in more than 350,000 vehicles worldwide, developed and tested with leading global OEMs. Its solutions are also used by over 5,000 vehicle fleets for improved connectivity and compliance in sectors such as transport and logistics.
A3T’s established ties with Indian truck and bus manufacturers, along with its distributor network, are expected to accelerate Directed’s market entry. The company will also provide local customer support as part of the collaboration.
“This is an important, strategic collaboration that combines our innovative multimedia technology with A3T’s deep local expertise,” said Mark Whitmore, Senior Vice President Sales and Customer Growth at Directed Technologies. “Together, we’re not just selling products, we’re co-developing solutions tailored to India’s unique market needs. From delivering localised support to enabling innovation at scale, we’re laying the groundwork for long term growth in the region.”
The partnership will see A3T assisting Directed in integrating MMUs into commercial vehicle cabin systems, customising user interfaces for India’s multiple languages, optimising connectivity for local networks, and ensuring compliance with regional standards.
“We are excited to be working with Directed Technologies to bring cutting-edge vehicle connectivity solutions to the Indian market,” said Aniketh More, Founder at A3T Technologies. “This partnership will help deliver advanced, reliable, and scalable multimedia solutions to the Indian market.”
Earlier this year, Directed appointed Vishnu Verma as Country Manager, India, to lead the rollout of its multimedia products, telematics, and IoT solutions. The partnership aims to blend global technical expertise with local market understanding to address the evolving needs of India’s commercial vehicle industry.
Also read: Viksit Workforce for a Viksit Bharat
Do Follow: The Mainstream formerly known as CIO News LinkedIn Account | The Mainstream formerly known as CIO News Facebook | The Mainstream formerly known as CIO News Youtube | The Mainstream formerly known as CIO News Twitter |The Mainstream formerly known as CIO News Whatsapp Channel | The Mainstream formerly known as CIO News Instagram
About us:
The Mainstream formerly known as CIO News is a premier platform dedicated to delivering latest news, updates, and insights from the tech industry. With its strong foundation of intellectual property and thought leadership, the platform is well-positioned to stay ahead of the curve and lead conversations about how technology shapes our world. From its early days as CIO News to its rebranding as The Mainstream on November 28, 2024, it has been expanding its global reach, targeting key markets in the Middle East & Africa, ASEAN, the USA, and the UK. The Mainstream is a vision to put technology at the center of every conversation, inspiring professionals and organizations to embrace the future of tech.
