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Telkomsel Integrates Perplexity’s AI Search in B2B and B2C Data Packages

Indonesian mobile operator Telkomsel has announced a partnership with the US-based AI firm Perplexity to integrate its AI-driven search engine into data connectivity packages for both B2B and B2C clients.

Established in 2022, Perplexity provides a search engine that leverages a large language model (LLM) to handle queries and generate responses based on web search results. The company claims that its search engine addresses over 150 million questions globally each week.

In a statement released last Wednesday, Telkomsel indicated that the premium Perplexity service will not only deliver real-time AI-driven search capabilities but also offer more than 300 Pro searches daily, along with access to AI models such as GPT-4 Omni, Claude 3.5 Sonnet & Haiku, Sonar Large, Grok-2, Gemini 2.0 Flash, OpenAI o3-mini, and DeepSeek R1.

Additionally, the service features unlimited file uploads (including PDF, CSV, and images), image generation through DALL-E 3 and Flux, and Custom Spaces for organization and collaborative content creation.

Telkomsel plans to provide Perplexity Pro premium services as part of customized data packages aimed at making AI more accessible to students, researchers, MSMEs, institutions, and more.

The enterprise version of the Perplexity Pro package is marketed as a means to enhance productivity and optimize operations, while the consumer version aims to “enrich digital lifestyles through accessible AI-powered learning and creativity.”

Telkomsel is also framing the Perplexity partnership as a demonstration of its dedication to promoting AI adoption throughout Indonesia.

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