American Express has promoted Jessica Ling to Chief Marketing Officer (CMO), succeeding Elizabeth Rutledge, who is retiring after 37 years with the organisation. With more than 20 years of experience across marketing, advertising, media and brand strategy, Ling brings extensive expertise in global advertising, digital marketing, creative transformation and business-to-business (B2B) marketing.
Ling joined American Express in 2019 and has played an important role in strengthening the company’s advertising and brand communication capabilities. One of her key contributions was helping establish OnBrand, the company’s in-house creative agency, while advancing its integrated marketing and storytelling approach.
Before her promotion, Ling served as Executive Vice President, Global Advertising at American Express. She led the company’s global advertising operations, covering media strategy, creative content, social media, brand and product design, analytics, performance measurement and integrated marketing programmes. She also worked on connecting brand strategy with creative execution and customer engagement.
Earlier, she held the position of Senior Vice President, Global Advertising, where she contributed to the company’s advertising strategy, digital media initiatives and brand communications.
Ling also served as Senior Vice President and General Manager, B2B Marketing at American Express, leading US customer acquisition and marketing strategy for Global Commercial Services. Her responsibilities included digital commerce, partnership marketing, lead generation, content development, experiential marketing, multicultural business marketing, B2B brand strategy and product launches.
Her earlier roles at American Express included Vice President and General Manager, Global B2B Marketing. Before that, she worked at Verizon Media as Vice President and Head of B2B Marketing and Senior Director, Global B2B Marketing. She led initiatives across industry marketing, global events, digital campaigns, trade partnerships, product marketing, sales enablement and marketing operations.
Ling also held leadership positions at AOL, where she worked on marketing initiatives for media platforms such as HuffPost, TechCrunch, Engadget and MAKERS, along with advertising technology products.
Her professional journey further includes marketing roles at Velti, Tremor Video and Pontiflex, where she gained experience in mobile advertising, product marketing, sales positioning and integrated communications. Earlier in her career, she worked as Marketing Manager at Microsoft, Account Director and Account Manager at Atlas, and Associate Project Manager at Nurun.
Over the years, Ling has built expertise in global brand marketing, advertising strategy, creative leadership, digital transformation, B2B marketing, media planning and customer acquisition. Her experience across financial services, technology, media and advertising has helped her develop a strong understanding of how marketing strategies can support business growth.
Her elevation to CMO marks a new phase in her leadership journey at American Express. As she takes over from Elizabeth Rutledge, Ling is expected to bring her experience in digital engagement, creative innovation and global brand strategy to the company’s marketing leadership.
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