LinkedIn tests Frequent Viewer feature to track repeat profile visits

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LinkedIn explores new Premium feature to identify repeat profile visitors
LinkedIn explores new Premium feature to identify repeat profile visitors

LinkedIn may soon give Premium subscribers more detailed information about people viewing their profiles. The platform is reportedly testing a feature called “Frequent Viewer”, which would indicate when someone has visited a member’s profile multiple times.

How the Frequent Viewer feature may work

According to a report, LinkedIn is testing a “Frequent Viewer” label that could appear when a person repeatedly visits another member’s profile. The company has reportedly confirmed the test but has not shared further details about how the feature will operate or when it will launch.

The feature is expected to build on LinkedIn’s existing “Who viewed your profile” section and may be limited to selected Premium subscribers. LinkedIn user Krista Mollion reportedly spotted the feature a few weeks ago.

Currently, members can view information about people who have visited their profiles, depending on their privacy settings. The new label could help users identify potential professional opportunities, expand their networks and connect with prospective clients. It may also benefit job seekers if recruiters repeatedly visit their profiles, giving them a reason to initiate contact.

Privacy concerns emerge

The feature could also raise questions about member privacy. While repeated visits may indicate professional interest, they could also result from personal curiosity. Showing how frequently someone has viewed a profile may make some members uncomfortable.

LinkedIn already offers privacy settings that allow users to control profile visibility and manage what other members can see. Members can also browse profiles in private mode, limiting the information others receive about their visits.

LinkedIn has not confirmed a wider release timeline for the Frequent Viewer feature.

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