Zee Entertainment Enterprises Ltd. is strengthening its technology leadership as it accelerates its transition towards becoming an AI-driven technology company. The company has appointed Tushar Vohra as its chief AI and transformation officer, placing artificial intelligence and enterprise-wide transformation at the centre of its growth and innovation strategy.
In his new role, Vohra will lead the company’s AI strategy and transformation initiatives, focusing on technology adoption, operational improvements and business performance across platforms. Based at the company’s headquarters in Mumbai, he will report to Mukund Galgali, deputy CEO and chief financial officer.
Vohra will be responsible for advancing the company’s AI roadmap, scaling technology adoption and integrating AI-powered capabilities across key business processes. Through these initiatives, Zee aims to improve operational efficiency, strengthen innovation and deliver more personalised and immersive entertainment experiences across platforms. The company also intends to increase its share in the growing attention economy by combining content, creativity and technology.
As part of this transformation, Zee has also appointed 3 professionals to strengthen its technology and AI leadership team. They will report directly to Vohra.
- Tony Thomas, head of AI and transformation, brings over 18 years of experience in AI-led transformation, cloud infrastructure, DevOps and quality engineering. His expertise includes large-scale technology transformation, platform scalability and operational efficiency.
- Ashutosh Shukla, head of operations transformation, brings over 24 years of experience in technology leadership, business operations and digital transformation. His areas of expertise include AI, cybersecurity, cloud infrastructure and enterprise-wide transformation.
- Vivek Pandey, transformation lead for advertisement operations and advertisement sales, brings extensive experience in digital platforms, advertising technology, revenue strategy and business transformation. He will focus on developing scalable monetisation platforms, improving advertising efficiency and optimising sales operations.
Together, the new leadership team will work with Vohra to accelerate AI adoption, strengthen enterprise technology capabilities and advance the company’s transformation plans.
Commenting on the appointments, Mukund Galgali said, “At ‘Z’, our ambition is to harness technology as a catalyst for innovation and growth. As consumer preferences continue to evolve, building differentiated experiences and a more agile operating ecosystem will be critical to sustaining long-term success. Tushar and his team come with a strong track record of leading technology and transformation initiatives, and the appointments reflect our commitment to embed future-facing capabilities across the business. We look forward to the value that the team will create as we advance our strategic priorities.”
Vohra added, “Artificial intelligence and technology-led innovations present an immense opportunity to transform business processes and create meaningful impact across the value chain. I am delighted to join ‘Z’ to advance its vision of transitioning into a future-ready company powered by technology and innovation. I look forward to working closely with the teams to accelerate the transformation agenda, build scalable capabilities and contribute towards driving sustainable growth for the company.”
Vohra brings over 2 decades of experience in technology and digital transformation. Before joining Zee, he held leadership positions at several leading organisations, where he managed product, engineering and operations across digital platforms and led large-scale AI-driven transformation initiatives.
The appointments underline Zee’s growing focus on artificial intelligence as a driver of business innovation, operational efficiency and long-term growth. Through investments in enterprise technology, AI-led capabilities and digital innovation, the company aims to build a more agile, technology-focused organisation.
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