IBM has promoted Santosh Kumar to Head of Growth Marketing for India and South Asia, expanding his leadership responsibilities after serving as the company’s APAC Ecosystem Marketing Leader.
Announcing the move on LinkedIn, Kumar said he would draw on his experience working with partners and distributors across Asia Pacific to strengthen client engagement and communicate IBM’s business value across India and South Asia. His focus will be on connecting customers with relevant solutions through their preferred channels and engagement platforms.
During his previous assignment, Kumar worked closely with clients, technology partners and distributors, developing an understanding of their business priorities and requirements. His responsibilities included collaborating with technology partners to strengthen customer propositions and support enterprise needs.
IBM’s earlier communications have identified Kumar as Ecosystem Marketing Leader, APAC, and Marketing Leader–ASEAN, reflecting his experience in regional marketing and partner engagement.
In his new role, Kumar plans to build on these experiences to scale effective marketing strategies, strengthen demand generation and help businesses understand how IBM’s solutions align with their objectives. His approach emphasises flexible engagement, recognising that enterprise customers interact with technology providers through multiple channels and relationships.
Kumar also highlighted artificial intelligence (AI), hybrid cloud and automation as key areas of enterprise activity in India. He aims to help organisations understand how IBM’s technologies can support adoption at scale, with trust remaining an important consideration.
The appointment shifts his focus from ecosystem marketing across Asia Pacific to growth marketing across India and South Asia, while carrying forward his experience in partner collaboration and customer engagement.
Kumar has invited customers, partners, distributors and IBM colleagues across the region to connect as he takes on the new responsibility.
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