Shariq Khalid Al Hasan has been appointed Vice President, Growth & Media at Yahoo, bringing extensive expertise in growth marketing, marketing technology, data science, performance media and digital strategy. His experience includes using analytics, experimentation and customer insights to drive audience acquisition, engagement and business growth.
Before joining Yahoo, Al Hasan served as Senior Director, Growth Marketing & Technology at Expedia Group. He also held leadership positions as Head of Strategy & Marketing Innovation and Director, Global Marketing Optimization & Operations.
During his tenure at Expedia Group, he progressed from Business Analyst to senior leadership roles, taking on responsibilities across marketing strategy, optimisation and technology.
Earlier in his career, Al Hasan gained experience in financial analysis at RealNetworks and PepsiCo. He also held a consulting role at EY, adding to his professional experience across finance, consulting and marketing.
His appointment brings together his background in data-driven marketing, performance optimisation and growth strategy as he takes on the new leadership role at Yahoo.
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