Salesforce has renamed its agentic integration platform AIforce to SIforce, according to CEO Marc Benioff. The change reflects the growing focus on “super intelligence”, a term increasingly used to describe a more advanced stage of artificial intelligence.
The platform was initially introduced as Headless 360 at this year’s TrailblazerDX event. It was later renamed AIforce at the Dreamforce conference last month. The latest change marks the 3rd name in just over 6 months.
Benioff announced the update on X, writing: “The era of Super Intelligence is here. AIForce is officially SIForce.”
At the time of reporting, Salesforce had not issued an official announcement explaining the change. It also remains unclear whether the platform will undergo any technical or functional changes beyond its new name. The company has been approached for comment.
Salesforce has developed a reputation for frequently renaming its products and services. The issue was discussed during this year’s True to the Core session at Dreamforce, where Patrick Stokes, President of Applications and Marketing at Salesforce, admitted that it “drives us nuts too.”
The company’s community has even created renameforce.com to help users track its frequent product name changes and rebrands.
SIforce is the latest name for a platform first announced as Headless 360 in April. It became AIforce at Dreamforce and has now been renamed SIforce, leaving questions about whether the latest branding will remain.
The possibility of this change had also been raised earlier by Tim Combridge, a technical writer, who joked about it on LinkedIn last week.
“So… does this mean Salesforce’s next big name change will be from AIforce to SIforce?” he asked. The latest announcement has turned that prediction into reality.
What is super intelligence?
Super intelligence refers to an advanced form of AI that could surpass human cognitive abilities across nearly all fields. However, the industry generally agrees that no existing system has achieved this level.
Over the past month, some AI companies have publicly raised concerns that AI capabilities are advancing faster than they can be safely controlled. This has brought super intelligence, also written as superintelligence, into wider business and political discussions.
Last week, US President Donald Trump issued an executive order titled “Inaugurating The Era of Super Intelligence”. The order established a policy encouraging the executive branch to replace the terms artificial intelligence and AI with “Super Intelligence” and “SI”. The administration argued that the word “artificial” suggests something fake.
The administration also secured a voluntary industry safety accord and established an intelligence-led Super Intelligence Force. Federal contractors, grant applicants and companies submitting regulatory comments were told to expect the updated terminology in government forms and communications.
Benioff’s decision to adopt the terminology may also reflect Salesforce’s growing involvement in government, defence and national security contracts. The move highlights how political developments can influence technology branding.
While Salesforce’s frequent renaming of products has become familiar to its users, the latest change raises further questions about the platform’s identity and the company’s future branding strategy.
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