Nitesh Bhasin has been elevated to Marketing Head – Nescafe Sunrise & NESTEA at Nestlé, taking on a leadership role covering brand growth, portfolio strategy, innovation and marketing excellence across the beverages portfolio.
Bhasin has built extensive experience at Nestlé across brand management, portfolio development, innovation and marketing strategy. Before his latest elevation, he served as Global Brand Manager – Small Meals, Food SBU and Global Project Manager – MAGGI Innovations.
Earlier, Bhasin led the MAGGI Value Added Small Meals & Sauces portfolio and held senior brand management roles across MAGGI Sauces, On-The-Go and Noodles. His experience at Nestlé has spanned multiple categories and responsibilities, including global brand initiatives and product innovation.
Before joining Nestlé, Bhasin began his career at Marico Limited, where he held brand and sales leadership roles. He also gained early professional experience at Johnson & Johnson and airtel.
With experience across marketing, sales, brand building and innovation, Bhasin will now lead the marketing function for Nescafe Sunrise and NESTEA, with a focus on strengthening the brands and driving growth across the beverages portfolio.
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