Instagram is changing how it identifies AI-generated personas on the platform. The social media service is renaming its existing “AI creator” label to “AI-generated profile” and introducing restrictions for profiles that feature AI-generated people without the required disclosure.
The platform said the new label will help users understand when a profile represents an AI-generated person rather than a real individual. Creators who previously used the AI creator label will be able to review the new designation and either confirm or remove it if it no longer applies.
The AI-generated profile label will appear on the profile and alongside its content when individual posts do not already carry a label showing that they were created or edited using AI.
Profiles featuring AI-generated people without the required disclosure may lose eligibility for recommendations. Instagram will notify affected creators, who can check Account Status to determine whether their profile has been restricted.
Creators can restore recommendation eligibility by adding the AI-generated profile label. They can also appeal through Account Status if they believe the restriction was applied incorrectly. Successful appeals will make the profile and its content eligible for recommendations again.
Instagram said creators will not face a reach penalty simply for disclosing that their profile is AI-generated. However, the label is not required just because AI tools are used during the content creation process. Creators can continue using AI as part of their creative workflow without adding a profile-level disclosure.
The platform said the update follows user feedback about profiles that initially appeared to feature real people but were later found to represent AI-generated individuals. The revised system is intended to provide clearer information about the people or personas users encounter on Instagram.
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