Crocs India has appointed Kumar Harshit as Commercial Director – Retail & Wholesale, strengthening its leadership team with an experienced retail executive who brings nearly 20 years of experience across India’s leading fashion and lifestyle brands.
In his new role, Harshit will have end-to-end P&L responsibility for Crocs India’s brick-and-mortar business. He will oversee the company’s owned retail network, partner retail operations and wholesale distribution channels, while leading commercial strategy, retail expansion, revenue growth, channel optimisation and market development.
Before joining Crocs India, Harshit spent nearly 18 years with the Aditya Birla Group, where he held leadership positions across renowned brands including Reebok, Peter England, Louis Philippe and Van Heusen.
Most recently, he served as Vice President – Product Merchandise Director for Peter England at Aditya Birla Lifestyle Brands Limited, where he led merchandise strategy, product planning, category management and commercial performance for one of India’s largest menswear brands.
Earlier, as Retail Director – Reebok India, he led the brand’s retail business, driving sales growth, store productivity, operational excellence, customer experience and business expansion across the country.
He also served as Head of Retail – Emerging Markets for Van Heusen, where he managed the retail business across India’s emerging markets, overseeing buying and merchandising, planning, retail operations, business development, category management and commercial execution.
Before that, Harshit spent more than 3 years as National Sales Head – Key Accounts for Louis Philippe, leading one of India’s largest large-format retail businesses. He managed more than 1,200 shop-in-shop outlets nationwide, overseeing a business worth more than ₹400 crore while leading a workforce of over 1,500 employees. His responsibilities included business expansion, retail operations, merchandising, inventory planning, customer experience, marketing initiatives and channel profitability.
Earlier in his career, he spent nearly 9 years as Category Head for Louis Philippe Sport and Louis Philippe Jeans, leading category strategy, merchandise planning, sourcing, inventory optimisation, product development, profitability improvement and business expansion.
Harshit began his career with the Aditya Birla Group as a Management Trainee, following internship assignments focused on product quality improvement, process excellence, manufacturing optimisation, visual merchandising and product innovation.
With nearly 20 years of experience, Harshit brings expertise in Retail Leadership, Commercial Strategy, P&L Management, Buying & Merchandising, Category Management, Product Strategy, Retail Operations, Sales Leadership, Wholesale Distribution, Inventory Planning, Business Development, Store Expansion, Customer Experience, Brand Management and Organizational Leadership.
His appointment reflects Crocs India’s continued focus on strengthening its commercial leadership as it expands its retail footprint and market presence across India.
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