Babyshop India, part of the Landmark Group, has appointed Rini Nandy as its Head of Marketing, strengthening its leadership team as the brand expands its presence in India’s growing children’s retail market.
In her new role, Nandy will lead Babyshop India’s end-to-end marketing strategy, overseeing brand building, integrated marketing communications, digital marketing, customer engagement, retail marketing, CRM, partnerships and go-to-market initiatives. She will also focus on strengthening the brand’s market position while driving customer acquisition, brand affinity and business growth across India.
Nandy joins Babyshop India from Aditya Birla Lifestyle Brands Limited, where she served as Head of Marketing – American Eagle (India). She led brand building, CRM and retail marketing for the international fashion brand and successfully launched the Ananya Panday and Lakshya campaign, which boosted brand awareness, customer consideration and sales performance in the Indian market.
Earlier, she was Group Manager – Marketing, Peter England, where she led content strategy, celebrity partnerships, social media and integrated marketing campaigns aimed at repositioning the brand for a younger audience. She also drove go-to-market initiatives, strengthened the brand’s digital presence, increased customer acquisition and enhanced its social media visibility.
Before that, Nandy served as Senior Marketing Manager at Bewakoof.com, leading brand management, campaign strategy, merchandise collaborations and social media initiatives. She also spent nearly 4 years with Lifestyle International, where she led marketing for flagship private labels including Ginger and Melange, while supporting marketing initiatives for a women’s fashion business with an annual scale exceeding ₹1,500 crore.
Earlier in her career, she held leadership roles at MullenLowe Lintas Group, Phantom Ideas, Langoor, Law & Kenneth Saatchi & Saatchi, Minority Brand Creation & Management, and several other marketing and advertising firms, working with brands across retail, fashion, jewellery, healthcare, education and consumer sectors.
With more than 15 years of experience, Nandy brings expertise in Brand Strategy, Retail Marketing, Integrated Marketing Communications, Consumer Marketing, Digital Marketing, CRM, Social Media Marketing, Celebrity Partnerships, Campaign Management, Content Strategy, Brand Positioning, Go-to-Market Strategy, Customer Acquisition, Marketing Communications and Business Growth.
Her appointment reflects Babyshop India’s continued investment in experienced marketing leadership to strengthen brand equity, accelerate omnichannel growth and deliver enhanced customer experiences for families across India.
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