WEKA has appointed Shanta Kohli as its Chief Marketing Officer (CMO), strengthening its leadership team as demand for AI-native data infrastructure continues to grow.
Reporting to WEKA Co-founder and CEO Liran Zvibel, Kohli will lead the company’s global marketing strategy, including brand development, demand generation, and go-to-market initiatives, as WEKA expands its presence in the AI infrastructure market.
Kohli brings more than 25 years of experience leading global marketing teams across enterprise infrastructure, cybersecurity, and cloud technologies. Before joining WEKA, she served as Chief Marketing Officer at Sysdig, where she spent nearly 6 years helping scale the company’s global marketing organization. She has also held senior leadership positions at Palo Alto Networks, Nimble Storage, Blue Coat Systems, and HP Software, building deep expertise in enterprise technology marketing and category creation.
Her appointment comes as AI infrastructure providers compete to support enterprises moving from AI experimentation to production. As organizations adopt more complex generative AI workloads, marketing leaders are increasingly expected to communicate not only technical capabilities but also business value, scalability, and long-term return on investment.
The growing AI market is also reshaping the role of enterprise CMOs. Beyond traditional brand building, marketing leaders are playing a greater role in defining emerging technology categories, educating enterprise customers, and aligning demand generation with business growth. In an increasingly competitive AI landscape, strong positioning and customer trust have become key competitive advantages.
Kohli’s appointment reflects a broader trend across the enterprise AI industry, where experienced marketing leaders are helping technology companies turn innovation into market leadership. As AI infrastructure becomes a strategic priority for enterprises, effective go-to-market execution is expected to play an important role in driving adoption and long-term growth.
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