Kotak Mahindra Bank has elevated Jyoti Samajpati to Executive Vice President – Head Marketing & Propositions (Consumer Bank).
In her expanded leadership role, she will oversee consumer marketing, customer propositions, strategic partnerships, go-to-market strategy, customer experience design, and lifecycle management across the bank’s consumer banking portfolio.
Jyoti’s promotion marks another significant milestone in her journey with Kotak Mahindra Bank, where she has spent nearly 2 years driving the consumer banking proposition strategy. Before taking on this role, she served as Head – Propositions for around 2 years, leading proposition strategy with a strong customer-centric approach. During this time, she worked closely with cross-functional teams to build differentiated customer propositions, enhance customer journeys, and drive portfolio growth through consumer insights and innovation.
Before joining Kotak Mahindra Bank, Jyoti built a distinguished 17-year career at Unilever, taking on several senior brand leadership roles across India and global markets. Most recently, she served as Senior Global Brand Director – Close Up, leading a €400 million business across South Asia, Southeast Asia, Latin America, the Middle East, and Africa. In this role, she drove business growth, increased market share, and improved profitability.
Earlier, she spent more than 5 years as Global Brand Director – Dove, leading the Skin Cleansing business across Asia, the Middle East, and Australia. She focused on innovation, market expansion, and digital marketing excellence. She also held key leadership roles as Marketing Manager – Innovation, Lakme; Senior Brand Manager – Hair (Special Projects); Senior Brand Manager – Sunsilk; and Brand Manager – Taj Mahal & Lipton, building deep expertise in global brand strategy, consumer insights, product innovation, and marketing transformation.
Prior to Unilever, Jyoti worked as Brand Manager at Marico for around 1.5 years after beginning her career as Planning Manager at Lowe Lintas, where she developed expertise in brand strategy, marketing communications, and consumer planning.
Jyoti holds an MBA in Marketing from Symbiosis Institute of Business Management, Pune.
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