Amazon has appointed Puneet Gupta as Director, Head of Amazon Devices India. In his new role, he will lead the company’s AI-enabled devices business in India, overseeing the growth of products including Alexa with Echo, Fire TV, and Kindle. He will also focus on driving customer-centric innovation and expanding Amazon’s devices ecosystem in one of its fastest-growing markets.
Gupta brings more than 24 years of experience across consumer technology, retail, e-commerce, product management, category leadership, and business transformation.
Before rejoining Amazon, he served as Executive Vice President and was part of the founding team at IBO (Ebo Mart Private Limited). There, he led the company’s in-store business strategy and P&L across multiple home improvement categories. Earlier, as Senior Vice President, he helped build the omni-channel business from the ground up, led product development, established a scalable retail model, and developed digital platforms supporting both online and offline operations.
Previously, Gupta spent more than 5 years at Amazon as Category Leader – Apparel, where he played a key role in expanding Amazon Fashion. During his tenure, he led strategic initiatives that grew the apparel business 5-fold, strengthened brand partnerships, improved customer acquisition, and enhanced cataloguing and shopping experiences.
Earlier, he served as Business Head – Men’s Fashion at Jabong, where he improved category profitability, launched private labels, and expanded exclusive international brand partnerships.
His career also includes leadership roles at Big Bazaar – Future Retail, Hindustan Unilever Limited, and ITC Limited, where he gained experience across FMCG, retail, merchandising, marketing, manufacturing, and business strategy.
Over the course of his career, Gupta has developed expertise in P&L management, product strategy, category management, digital commerce, AI-enabled consumer products, retail transformation, omnichannel business development, customer acquisition, marketing, merchandising, pricing strategy, and operational excellence.
He holds an MBA in Marketing and Finance from the Indian School of Business (ISB) and a dual B.Tech and M.Tech degree in Chemical Engineering from the Indian Institute of Technology (IIT) Delhi.
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