Salesforce has signed a definitive agreement to acquire m3ter, a leading metering and rating platform built specifically for consumption-based monetization. The acquisition is aimed at enhancing Salesforce’s Agentforce Revenue Management platform by adding native capabilities for high-volume mediation, metering, and rating.
The move comes as businesses increasingly shift from traditional subscription models to usage-based and outcome-driven pricing structures, particularly with the growing adoption of AI-powered products and services.
Through the acquisition, Salesforce plans to enable enterprises to launch, manage, scale, and bill customers using flexible consumption-based pricing models directly within the Salesforce ecosystem. The integration is expected to help organizations better align revenue generation with actual product usage and business outcomes.
Commenting on the announcement, Meredith Schmidt, EVP & GM, Agentforce Revenue Management, Salesforce, said, “Every company is looking for more flexibility in how they monetize their products, especially as AI shifts the landscape from traditional subscriptions to consumption-based models. With m3ter, Salesforce will offer native consumption billing alongside our existing models, giving our customers more choice in how they grow their revenue without ever leaving the Salesforce platform.”
m3ter’s technology is designed to operate at enterprise scale with near real-time performance. Its platform enables organizations to ingest product usage data, configure dynamic consumption-based billing models, and automate monetization workflows across CRM, ERP, and quote-to-cash systems.
Griffin Parry, Founder and CEO of m3ter, said, “We founded m3ter to solve the hardest problems in usage-based pricing, drawing on over a decade of experience building cloud-based backend services. Joining Salesforce allows us to bring our high-scale mediation and rating capabilities to the world’s largest enterprise install base, helping every Salesforce customer unlock modern, AI-driven pricing models.”
The acquisition reflects the growing demand for flexible revenue models as businesses increasingly adopt AI-powered offerings that require pricing structures based on consumption, outcomes, and value delivered rather than fixed subscriptions.
The transaction is expected to close during the second quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions.
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