India’s digital commerce sector has a new industry body. Amazon, Eternal, Meesho, Swiggy, and Zepto have come together to form the Digital Commerce Coalition, a platform aimed at addressing key issues and opportunities across the country’s fast-growing digital economy.
According to reports, the coalition will focus on research, stakeholder engagement, and policy discussions related to the digital commerce ecosystem. Flipkart is not part of the founding members of the new industry body.
In a joint statement issued on June 1, the coalition said it will work on priorities including customer trust and experience, delivery partners, entrepreneurship, small business growth, economic participation, supply chain development, sustainable growth, and responsible innovation.
The initiative comes at a time when India’s digital commerce sector is witnessing rapid expansion, driven by increasing smartphone penetration, growing internet usage, evolving business models, new market entrants, and rising adoption across Tier II cities and beyond.
Koan Advisory Group, a public policy consulting firm, has been appointed as the coalition’s secretariat and will oversee research, engagement, and coordination activities.
Industry leaders highlighted the broader impact of digital commerce on the economy. Eternal’s Head of Public Policy, Dr. Jaskiran Bedi, said the sector is making everyday consumption more convenient while creating new livelihood and entrepreneurship opportunities for millions. Meesho’s Head of Public Policy, Prachi Bhuchar, noted that digital commerce has opened doors for entrepreneurship, particularly among small businesses and underserved markets. Zepto’s Chief Policy Officer, Rachit Ranjan, emphasized that industry-wide collaboration can help address challenges related to MSME access, supply chains, and consumer trust.
The Digital Commerce Coalition joins a growing list of industry groups representing technology and internet companies, including ADIF, IAMAI, and SPF.
Meanwhile, labour and policy experts continue to raise concerns around the welfare of gig and delivery workers. Virjesh Upadhyay, Chairperson of the Dattopant Thengadi National Board for Workers Education and Development, said India’s existing legal framework does not adequately address the needs of platform workers and aggregators.
He stressed the need for stronger social security measures, worker welfare protections, and continued dialogue to develop worker-centric solutions. Upadhyay also stated that delivery partners working with platforms such as Uber, Swiggy, and Zomato should receive welfare and rights comparable to other workers.
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