In a move to strengthen its advertising ecosystem, Meta Platforms has announced the global rollout of its Meta AI Business Assistant. The conversational AI tool is designed to help advertisers optimise campaigns, manage customer interactions, and resolve account-related issues across its platforms.
Initially launched last year for select advertisers in the US, the tool is now being expanded across Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), Latin America (LATAM), and the US. It will also support multiple local languages to improve accessibility for users worldwide.
The Meta AI Business Assistant is integrated into existing platforms such as Ads Manager, Meta Business Suite, and Business Support Home. This allows advertisers to use AI features directly without needing additional tools.
With this AI assistant, users can fix account issues like restoring disabled accounts, updating spending limits, and resolving payment or delivery errors. It can also answer queries about campaigns in natural language and offer personalised recommendations by analysing campaign performance and business data.
The tool also supports creative processes. It can suggest new ad ideas, write ad copy, generate images for product catalogues, and create product descriptions for WhatsApp Business accounts.
Meta stated that during its beta phase, the AI assistant resolved common account issues at a 20% higher rate. Advertisers also recorded a 12% drop in ad cost per result after using the tool’s recommendations.
The company has not confirmed whether the AI Business Assistant will be launched as a standalone platform in the future.
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