At its latest global event, Adobe offered a glimpse into how artificial intelligence and agentic systems could reshape marketing operations. The previews were presented during the Sneaks sessions at Adobe Summit 2026, where early-stage concepts from research and development teams are showcased.
The company highlighted several experimental projects focused on improving content creation and brand experiences. These innovations are not yet available to users but reflect how marketers may soon use AI-powered tools across Adobe platforms.
One of the key highlights was Project Concurrent, which allows users to convert static designs into dynamic visuals such as charts and infographics. It also enables the creation of visuals linked to live data using Adobe Express, with support for formulas and automation through the Firefly assistant.
Another concept, Project Face Off, focuses on pre-launch campaign testing. It can simulate A/B testing by generating audience personas and predicting how different groups may respond to design variations. This helps marketers refine campaigns before going live.
Adobe also introduced Project Page Turner, which can generate personalised web pages in real time based on user intent. The system adapts website content dynamically to match what a visitor is looking for, improving engagement.
Project Wise was another notable preview, designed to turn static assets into complete, personalised email workflows. Using Adobe Express, marketers can convert structured HTML templates into creative content, which can then be refined and activated through Adobe Journey Optimiser.
In addition to these, Adobe showcased tools for image generation and editing, converting content into campaign-ready assets, and simplifying video production workflows.
These developments highlight Adobe’s broader push to integrate AI into marketing, aiming to make processes faster, more personalised, and data-driven.
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