Entrepreneur and investor Aman Gupta has announced the launch of a new venture called Offbeat Studios, marking his next move after stepping away from an operational role at consumer electronics brand boAt.
Gupta revealed the announcement on Tuesday, 3 March through a post on the social media platform X. Sharing his enthusiasm for the upcoming venture, he wrote, “With every birthday, some grow older, I grow bolder. I am still hungry, still impatient and still driven. Aman 2.0 begins soon. Introducing my new venture.”
He also shared the official X handle for Offbeat Studios in the post. However, Gupta did not disclose further details about the venture. Information related to its business model, funding plans, team members, or official launch timeline has not yet been revealed.
Earlier, Gupta had also spoken about his approach as an angel investor. According to him, his focus remains on founders and their mindset rather than financial projections. “I have never been an Excel sheet investor. I invest in founders, not formulas,” he said.
While discussing his investment in Let’s Try, the entrepreneur and judge on Shark Tank India said that the return on investment from the company could be one of the most successful outcomes in the show’s history. Gupta attributed the success to qualities such as passion, enthusiasm and hunger shown by founders.
Meanwhile, leadership changes have already taken place at Imagine Marketing Limited, the parent company of boAt. In September last year, the company appointed Gaurav Nayyar as its new CEO. He replaced co-founder Sameer Mehta, who moved into the role of Executive Director. Gupta continues to remain associated with the company as a Non-Executive Director, according to a news agency report.
The company is also preparing for a public market listing. Earlier in 2025, Imagine Marketing submitted its draft IPO papers through the confidential filing route. Reports suggest the company is targeting a valuation of about $1.5 billion, or nearly ₹13,000 crore.
Founded in 2016, boAt has grown into one of India’s leading consumer electronics brands, particularly in audio wearables, smartwatches and personal accessories.
By September 2025, the company had raised more than $170 million in funding. This includes a $60 million investment round in 2023 led by Warburg Pincus and Malabar Investments. Warburg Pincus remains the largest external shareholder, while Fireside Ventures and Qualcomm also hold significant stakes.
In FY24, boAt reported revenue of ₹3,122 crore, followed by ₹3,098 crore in FY25.
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