Medallia, the global leader in customer and employee experience, today announced Carrie Parker as Chief Marketing Officer (CMO). Parker brings over 25 years of experience leading high-performing teams, transforming brands, and driving revenue growth for technology and SaaS companies.
“Carrie brings an incredible wealth of experience in marketing to her new role at Medallia and we are excited to have her join the best leadership team in experience management,” said Mark Bishof, CEO at Medallia. “We have a clear vision for the future of CX and Carrie will be instrumental in leading the charge to highlight our incredible customers, our cutting-edge innovation, and our brand leadership in the market.”
Parker most recently led the worldwide marketing team at Cision as Chief Marketing Officer, elevating portfolio brands including CisionOne and Brandwatch and accelerating demand creation. Before joining Cision, Parker had executive positions at Vericast, American Express, Kantar, and Cordial, where she oversaw brand makeovers and increased sales using data-driven marketing campaigns.
“I am passionate about the impact marketing and brand can have on an organisation and I am energised by the incredible vision Medallia has for the future of customer experience,” said Carrie Parker, Chief Marketing Officer at Medallia. “Medallia is already acknowledged as the market leader and I look forward to working with the team to further elevate our brand and the mission-critical offerings that Medallia brings to the experience market across all industries.”
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