German tyre manufacturer Continental has unveiled plans to invest ₹100 crore in India, aiming to scale up its production capacity and broaden its product range for passenger vehicles and light trucks. The move highlights the company’s commitment to crafting tyres specifically tailored for Indian roads, driving conditions, and consumer preferences.
This investment, equivalent to approximately 10.5 million euros, will be channelled into enhancing manufacturing infrastructure and expanding Continental’s footprint in India’s rapidly growing tyre segment. Although no specific timeline for the rollout was disclosed, the announcement marks a significant step forward in Continental’s strategy to align more closely with the needs of Indian drivers.
“With our ‘in the market, for the market’ approach, we’re aligning our portfolio to reflect the evolving lifestyle needs of Indian drivers, from daily commutes and long-distance travel to changing expectations around comfort, safety, and convenience,” said Samir Gupta, Managing Director of Continental Tires India.
The company sees immense potential in the premium tyre segment, particularly in larger-inch and ultra-high-performance variants built for SUVs, 4x4s, and sporty cars. Continental is responding to this growing demand with plans to launch the CrossContact AT2, an advanced all-terrain tyre designed to cater to Indian consumers seeking performance and durability across varying terrains.
Continental already operates a manufacturing facility for passenger and light truck tyres in Modipuram, located in Uttar Pradesh’s Meerut district. The facility has been central to the company’s expansion in the Indian market.
However, in a strategic pivot earlier this month, Continental announced its decision to exit the truck and bus radial tyre segment in India. This realignment allows the brand to concentrate its efforts and resources on the passenger and light truck tyre categories, which are witnessing consistent demand and evolving preferences.
This fresh investment further reinforces Continental’s long-term vision for India, focusing on innovation, quality, and local relevance.
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