Wishing Mr. Fred Studer greater responsibilities and exciting challenges in this impressive new chapter!
In a pivotal move that marks a new chapter for business intelligence pioneer Sigma, the company has welcomed industry veteran Fred Studer as its Chief Marketing Officer. This is the first time Sigma has officially appointed a CMO, signaling its intent to amplify its narrative and accelerate its global presence.
Fred Studer arrives with a rich legacy spanning over three decades, having held key marketing roles at leading software and tech firms. From Microsoft and Oracle to NetSuite, TIBCO, and most recently PowerSchool, his journey reflects a deep commitment to humanizing software through compelling storytelling and strategic brand positioning.
At Sigma, Studer will focus on driving customer engagement, elevating marketing performance, and breathing life into Sigma’s unique story — a story that intertwines familiar user experiences with cutting-edge intelligence. The platform’s Excel-inspired interface, now enhanced with AI through the Ask Sigma feature, allows users to interact using natural language, making complex data analysis intuitive and accessible.
“Joining Sigma at this stage is a rare opportunity. The pace of innovation, particularly in AI and embedded analytics, is unmatched. What truly differentiates Sigma is its commitment to transparency and trust. Leaders don’t have to take AI outputs at face value; they can see how decisions are made. That’s a foundational shift in how businesses operate, and I’m excited to help drive the next phase of growth,” shared Studer.
CEO Mike Palmer echoed this excitement, saying, “Sigma made self-service analytics a reality for all enterprise users. With Data Apps, we enabled self-service workflows to empower users to increase their productivity. Now, our AI services not only extend choice and governance to enterprises as they evolve their AI adoption, but also put natural language, sophisticated ML, and data discovery into everyone’s hands.”
Studer’s arrival comes at a time when Sigma is redefining what business intelligence means. The platform is the only one of its kind that integrates data, AI, and automation into a unified, enterprise-wide solution — reshaping how organizations unlock value and make informed decisions.
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