Bengaluru-based fintech firm Cashfree Payments has partnered with Apple Pay to allow Indian businesses to accept international card payments. Companies using Cashfree’s international payment gateway can now offer Apple Pay as a checkout option for customers in regions including the United States, United Kingdom, Canada, the United Arab Emirates, and Europe.
Cashfree said this integration can reduce transaction drop-offs for Indian exporters and merchants by up to 75 per cent by eliminating the need for manual card entry. “Currently, a majority of failures in these segments stem from errors in manual entry of card details such as number, expiry details, CVV, or OTP. With Apple Pay’s integration, Cashfree’s merchants will now be able to help global users eliminate these entirely by using biometric authentication and tokenised card data,” the company stated.
Nitin Pulyani, Head of Product at Cashfree Payments, said, “By offering a payment flow that feels native to international buyers, we’re bringing them even closer to Indian merchants, while improving trust, reducing drop-offs, and making global commerce truly seamless.”
The company added that the integration provides international buyers faster and more secure access to Indian offerings while helping exporters overcome long-standing payment challenges.
This move by Cashfree comes a week after rival Razorpay announced support for Apple Pay for Indian merchants, enabling transactions for brands such as Mokobara, Akasa Air, Pernia’s Pop Up Shop, Sabyasachi, Nish Hair, and the House of Masaba.
Apple Pay has over 500 million global users, with more than nine in ten merchants in the United States accepting the payment method.
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