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Business Leaders advocate localizing AI to push India’s technological innovations

Business Leaders emphasized the importance of localizing artificial intelligence (AI) in India as it continues to gain momentum. Industry experts emphasized that developing indigenous language models and datasets is essential to India’s AI development during their remarks at the CII’s AI India Global Exhibition and Summit on Friday.

Underscoring the importance of creating India-specific large language models (LLMs), Rishi Mohan Bhatnagar, managing director-India and global chief technology officer at AA2IT, a staffing and information technology solutions firm, said, “We need to create our own LLM modules so that our own datasets can help create and push our own perspective and narratives. The whole world is looking at India to take the lead.”

Bhatnagar also pointed out that his organisation is actively working on Bharat LLM. “We are progressing well on Bharat LLM, addressing challenges such as diversity, language, and culture. Initially, we started with 5 crore manuscripts in India, creating datasets to build a strong foundation for AI development,” he added.
Lovneesh Chanana, senior vice-president and regional head of government affairs (Asia Pacific and Japan) at SAP, a software solutions company, said, “From a data perspective, we are observing a significant shift. The more local data we capture, the more reliable our AI systems will become.” He went on to say that the government has begun accepting applications for the creation of local LLMs under the India AI project.
Emphasising the need for AI solutions tailored to India’s socio-economic challenges, Rohit Chauhan, India head of corporate affairs at Tata Consultancy Services, said, “AI is good for augmentation, but it has to be an integrated approach. We need to focus on India-centric use cases that address our socio-economic challenges, similar to how DPI (Digital Public Infrastructure) was built.” In order for startups to test and expand AI use cases, he noted, India has to build its own sovereign cloud and establish a sandbox environment.
Sandeep Gupta, managing director of Protiviti Member Firm for India, said, “At some point, we will have an India-centric AI framework ensuring citizen privacy and curbing false narratives. In certain sectors, we may even mandate local data storage, with regulators like the Reserve Bank of India playing a role in defining these norms.”
The business executives also expressed worries about the abuse of AI and called for clearer regulations to strike a balance between innovation and governance.

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