Stepping into the next phase of AI-led filmmaking, Amazon MGM Studios is getting ready to test its in-house artificial intelligence tools designed for film and television production.
The company had launched a dedicated AI Studio last summer to build proprietary tools that can improve character continuity across shots and support both pre-production and post-production work. These tools are now set to enter a closed beta program starting next month, according to a news agency.
As part of the closed beta, Amazon will invite select industry partners to test the AI tools in real production environments. The company expects to share initial findings from the program by May.
The AI Studio is working closely with established creative professionals, including producer Robert Stromberg of Maleficent, actor Kunal Nayyar from The Big Bang Theory, and Colin Brady, a former Pixar animator. Amazon is also drawing technical support from Amazon Web Services and plans to collaborate with multiple large language model providers.
Albert Cheng, who heads the AI Studios project, underlined that the initiative is meant to support creative teams and not replace them. He said the focus remains on helping filmmakers work more efficiently while retaining creative control.
The core objective of these AI tools is to improve efficiency and reduce production costs, while also protecting intellectual property. Amazon has said the system is designed to prevent AI-generated content from being reused to train other AI models.
One example of the tools already being used is Amazon’s House of David series. The second season featured 350 AI-generated shots, highlighting how the technology can be applied at scale in production workflows.
The growing adoption of AI across Hollywood continues to fuel debate within the industry. Many professionals have raised concerns about its impact on jobs, creativity, and the long-term future of filmmaking.
These discussions have intensified as more studios experiment with AI. Recently, Netflix co-CEO Ted Sarandos disclosed that the series The Eternaut used generative AI to create a building collapse scene, adding to the ongoing conversation around AI’s role in entertainment.
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