Kabuni, a sports technology and AI company from the United Kingdom, has launched its cricket coaching platform in India. The announcement was made in Kolkata. The company aims to make advanced coaching available to young players across the country through its sport technology platform and device.
The platform is built on an AI system trained on decades of cricket footage, biomechanics and coaching knowledge. It can study batting and bowling actions and offer personalised insights in the form of video, images, text and voice. Players can record their practice sessions anywhere and receive real time feedback to help them improve faster.
Sourav Ganguly, former India captain and Kabuni’s Global Brand Ambassador, said, “Quality coaching allows children to learn better, faster and live healthier lives. This level of coaching was only available for professionals, but now it is for everyone.”
Co founder and CFO Patrick Badenoch said the company wants to open access to structured coaching for all young players. He said, “Whether on the streets, schoolyards, nets or cricket pitches, Kabuni allows every player to record their game, receive personalised feedback and enjoy the thrill of progress.”
The system has been built with support from Cambridge Design Partnership. It focuses on accuracy and safety and supports players from the grassroots level to the elite level. Cricket is the first sport on the platform, but Kabuni plans to expand into tennis, golf, badminton, table tennis and other sports. The company aims to build a multi sport ecosystem that covers performance, wellness and fitness.
Ganguly said cricket holds a special place in India. He said, “Cricket is not a sport in India, it is a religion. Kabuni is the world’s first digital ecosystem that captures real world play through sport, starting with cricket. It will bring play into learning and help every player discover the athlete within.”
Founder and CEO Nimesh Patel said that India is entering an important stage in its sporting journey. He said the company wants to inspire one billion people in India to be more active in the next ten years. He also said that one per cent of all revenue from India will support grassroots sports programmes.
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