ITC Infotech has announced the appointment of Poornima Couto as Senior Vice President and Chief Marketing Officer (CMO), further strengthening its global leadership team. In her new role, she will lead the company’s global marketing strategy, focusing on enhancing brand strength, expanding market presence, and shaping meaningful customer engagement.
With over 23 years of experience, Poornima has built and led strategic, business-driven marketing initiatives across international markets. She is recognised for connecting marketing to measurable business results and has successfully executed brand repositioning strategies, developed market-making engines, and introduced AI-led marketing innovations that drive sustained growth and competitive advantage.
“In her role, she will spearhead ITC Infotech’s global marketing strategy, driving brand strength, broadening market presence, and shaping transformative customer engagement,” the company said in a statement. Her appointment reflects ITC Infotech’s ongoing commitment to innovation, customer-centricity, and digital transformation as it continues to strengthen its global presence.
Throughout her career, Poornima has earned a reputation as a creative and analytical marketing leader who builds data-driven strategies that enhance brand excellence. Her expertise includes embedding marketing into core business growth plans, shaping brand perception, and delivering measurable outcomes across brand equity, demand generation, and revenue acceleration.
Her extensive experience spans multiple industries and business models, where she has led integrated marketing campaigns, strengthened partner ecosystems, and advanced digital marketing maturity for enterprise clients. Poornima’s leadership will play a key role in positioning ITC Infotech as a distinct player in the technology and digital services space, with a strong focus on thought leadership, global visibility, and stakeholder engagement.
Her appointment comes at a crucial stage for ITC Infotech as the company continues to accelerate its growth, deepen client relationships, and expand its innovation-led digital solutions portfolio. With Poornima Couto joining the executive leadership team, ITC Infotech aims to further strengthen its brand narrative and market presence through insight-driven, strategic marketing initiatives.
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