India’s leading quick commerce companies Blinkit, Swiggy Instamart, Zepto, BigBasket and Flipkart Minutes are expected to collectively reach the milestone of one billion orders by Diwali in October.
Industry sources indicate that Blinkit, Swiggy Instamart and Zepto are already delivering 2.1 million, 1.05 million and 1.5 million orders per day, respectively. At this pace, these three companies alone are on track to cross one billion orders annually.
Tata-owned BigBasket currently processes over 0.5 million orders per day, while Flipkart Minutes handles around 0.3 million daily orders. With Amazon Now and FirstClub entering the market, overall order volumes are expected to rise further.
The quick commerce sector has grown over 100 percent year-on-year, driven by expansion into new cities and product categories, according to an advisor at a market research firm focused on consumer technology.
“Consumers have moved about 15-20 percent of their non-grocery items to quick commerce from traditional e-commerce and offline stores earlier which has further propelled the industry. The purchasing patterns show the market is now growing on planned purchases instead of last minute top ups like earlier,” the advisor said.
The rapid growth comes as the Competition Commission of India reviews the sector to check for anti-competitive practices. Authorities are also examining possible violations of foreign direct investment norms and monitoring pricing strategies to ensure fair treatment of sellers.
The quick commerce market has expanded from nearly zero to a seven and a half billion dollar industry in just five years. While companies are moving into cities beyond the top eight to ten metros, growth in these regions is slower than expected. Analysts note that grocery spending remains limited, so future growth depends on the expansion of non-grocery categories.
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